Soho Houses are meeting the trend for Provençal rosé with displays and ice-cold tastings of our signature wine
Rosé has never been in more demand, especially from Provence. The region exported 30 million litres of rosé in 2017, up from 5 million in 2007.
That makes this hot summer the perfect time to focus on Lady A, Soho House’s very own rosé wine. Look out for it in our sites around the world, with displays on our bars, tastings for teams and samples for members poured over ice on hot days.
The first ever Soho House wine, Lady A is named after our Every House director Markus Anderson. A pale and refreshing blend of grenache and cinsault, it is produced by Château LaCoste, a vineyard in a Provençal valley. Its distinctive butterfly label was designed by Damien Hirst, a longstanding friend of Soho House.
“Rosé has really become the drink and for us Lady A ticks all the boxes,” says master sommelier Vincent Gasnier. “Fun, classy and delicious, it’s very quaffable but also complex enough to complement a meal, with a lovely refreshing twist on the finish.”
Such is the fashion for rosé that it has become the most-drunk wine in France, ahead of whites and even reds. And with Vincent’s aim for Lady A to become “the new benchmark of the rosé wine world”, there’s never been a better time to try it.