A canvas popup on the terrace at Ludlow House brings an outdoor, country feel to the Lower East Side
Members are under canvas at Ludlow House, with a tent providing a temporary space on the fourth-floor terrace.
“The tent brings a playful outdoor vibe to Ludlow,” says Courtney Gazaleh, head of partnerships for North America, who brought it in as part of a partnership with Tentrr, a service that helps travellers to find cool campsites. “The idea was to create something special to draw members there to eat, drink, lounge, meet, etc.”
A summer escape event and artist’s residency will follow.