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Coming soon: White City House

Our redevelopment of the former BBC Headquarters in White City is taking shape. Here’s what to expect when it opens its doors this spring

White City House is getting ready to open at the former BBC headquarters in West London this April. It’s a big site in the familiar building’s original Grade-II listed central ring, with three floors of club space, a three-screen Electric Cinema, 25,000 sq ft gym, an indoor pool and a rooftop pool. There will also be 45 bedrooms and an Allis bar open to the public.

Classic BBC programmes have influenced the design, with references to the Blue Peter Garden on the terrace, and a relaxed Playschool area in front of the kitchen. The menu will be Asian-influenced and members are expected to come from the thriving TV and film community in the area.

“The club space is going to have a more modern feel, with a lot of glass, a lot of outside terrace space, so it’s very light and airy,” says general manager James South, who was most recently GM of Shoreditch House. “It’ll all be in keeping with the late Fifties / Sixties era of the building, with props and design elements that will evoke the BBC shows we all grew up with.

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